Lauren Jackson: Marketing@SGSM

Hello, I’m Dr. Laurel Jackson, and I lecture in Marketing at the Sydney Graduate School of Management at the University of Western Sydney.

All our programs have been designed by marketing industry professionals to meet the needs and expectations of the industry, and your future employers. So you’re taught everything you need to succeed professionally.

We also have some of the country’s most highly regarded academics, who’ve all had extensive industry experience in their fields. So we all bring real world business understanding and insight into our classes.

In fact, two of our academics have authored the two top selling text books on marketing, and the best selling text book on international marketing. Which means you’re taught by the people whose knowledge is used as the industry standard, and who wrote the books used to teach others the business of marketing.

In your final year, everything you learn, while doing your Masters, is road tested in a capstone unit which is a real life marketing project for a real company, in your area of specialisation.

This not only provides you with invaluable practical experience, it also gives you a CV that shows employers you’re fluent in the language of marketing, and you know how all the principals and theories apply in business.  

Whether you’re looking to enter the marketing industry, sharpen your high level skills, or ramp up your market value, the relevant training and world recognised qualifications you’ll get at SGSM will set you up to achieve your ambitions.